From the early 1960s through
the mid-1970s, Levi Strauss experienced significant growth in its business
as the more casual look of the 1960s and 1970s ushered in the "blue
jeans craze" and served as a catalyst for the brand. Levi's, under
the leadership of Walter Haas Jr., Peter Haas, Ed Combs, and Mel Bacharach,
expanded the firm's clothing line by adding new fashions, including
stone-washed jeans through the acquisition of Great
Western Garment Co. (GWG), a Canadian clothing manufacturer, and
introducing Permanent Press trousers under the Sta-prest name.
The company experienced rapid
expansion of its manufacturing capacity from 16 plants to more than 63
plants in the
2004 saw a sharp decline of
GWG in the face of global outsourcing, so the company was closed and the
Launched in 2003, Levi Strauss
Signature features jeanswear and casualwear.
In November 2007, Levi's released a mobile phone in co-operation with
ModeLabs. Many of the phone's cosmetic attributes are customisable at the
point of purchase.
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Wakefield, MA 01880
(781) 224-7552 (fax)